Breast Cancer Awareness Month

Breast Cancer Awareness Month

With only a little more of October left, it is important that you do your part to raise awareness for breast cancer during Breast Cancer Awareness Month! While wearing pink is helpful in promoting the movement, there are additional ways in which you can raise awareness.

Many organizations and businesses chose to spread awareness during Breast Cancer Awareness Month to benefit both their company and the movement. However, many individuals are left wondering if the movement to go pink is becoming more of a business opportunity rather than a public service. However, similar to the way in which each participating ALS Ice Bucket Challenge individual did not donate money, but over $100 million was raised, if going pink results in early detection for even one individual, success has been achieved.

However, many individuals would still prefer to support a breast cancer charity as opposed to a regular business that may be using the pink opportunity to boost sales and brand awareness. Listed below are a variety of breast cancer charities that we feel should receive unparalleled support:

  • Susan G. Komen for the Cure is a well-recognized charity that has been striving to find a cure through research by means of breast cancer research, walks, and runs.
  • Living Beyond Breast Cancer is an amazing charity that acts as a support system for those affected by breast cancer.
  • The Breast Cancer Research Foundation has proved its significance, raising over $220 million since the charity was established in 1993.
  • provides educational opportunities for individuals with the simple click of a button, so that individuals can learn about prevention, early detection, and take the proper exams.

We support Breast Cancer Awareness Month and encourage you to go pink! Contact Desert Empire Insurance in Palm Desert for all of your California insurance needs.